ABOUT WAM
Weather Applied Metrics quantifies how much the weather affects the outcomes of sports. WAM data is applied across professional sport and broadcast, including MLB, NFL, ATP, PGA Tour, ESPN, CBS Sports and NBC Sports.
Every venue has its own microclimate
Weather doesn't just pass over a venue. It bends passes, carries balls, alters trajectories, and quietly shapes outcomes. Two identical plays can produce very different results depending on when and where they occur. The environment is always part of the play.
WAM exists to make that environment quantifiable. Using patented technology, WAM models how wind and weather behave inside real sports venues, influenced by venue architecture, surrounding terrain, and evolving conditions. By combining high-resolution weather data with advanced, physics-based modeling, we capture how the air itself interacts with the game.
Our insights reveal how conditions differ from one end of the field to the other, how they change throughout a game, and how they affect moments that matter. From a long field goal to a deep throw, a towering fly ball, or a critical approach shot.
For teams, leagues, broadcasters, and data partners, WAM turns weather into a strategic and storytelling advantage. For fans, it adds a deeper layer of understanding, explaining not just what happened, but why.
Weather intelligence throughout the game lifecycle
WAM provides venue-specific weather insight before the game, during the action, and after the outcome, turning atmospheric conditions into measurable context.
Predictive
- Forecast impact, not just conditions
Understand how expected wind and weather are likely to influence scoring, strategy, and risk leading up to competition time. - Venue-aware planning
Account for how a specific stadium or course amplifies, blocks, or redirects wind based on its design and surroundings. - Market-relevant signals
Identify weather-driven factors that can influence totals, spreads, and player outcomes ahead of the game.
Real Time
- Live environmental context
Track how conditions evolve as play unfolds, from end zone to end zone, hole to hole. - Moment-driven insight
See how wind and weather affect critical decisions in the moment, supporting live analysis, broadcast narratives, and in-game markets.
Retroactive
- Performance in context
Isolate how much the environment influenced past plays, shots, and outcomes -- separating execution from conditions. - Explain what happened
Add clarity and credibility to post-game breakdowns by tying results back to measurable atmospheric effects.